Last update November 29, 2019 by Javier Argudo
The modern football long ago it became a moneymaker. The main objective of the club is simply to increase revenue. However there is a rule prohibiting advertising shirts with national teams although throughout history have been cases that have not been taken into account.
As it explained in Article VII of the Rules of FIFA in terms of equipment “está estrictamente prohibida toda forma de publicidad de patrocinadores, manufacturers (if it exceeds the dimensions of manufacturer identification allowed) and / or third parties, and any political statement, religious, personal y/o de cualquier otra índole en cualquiera de las piezas del equipamiento de juego que se utilicen de manera temporal o permanente en la zona controlada del estadio o se lleven allí durante cualquier partido”. (Source: futbloglin).
THE FIRST T-SHIRTS WITH ADVERTISING
As we discussed in another article, at club level first shirts advertising began to be seen in Germany and were gradually reaching other leagues. A level selections we have had several cases we make eyes bleed. We go over the:
BRAZIL
One of the selections decided to skip this rule was neither more nor less than Brazil. La ‘cananrinha’ estampó el logo de su patrocinador Coca Cola in his shirt 1987 to face Chile. Like is logic, Brazilian federation was sanctioned by the FIFA and finally they withdrew shirts advertising.
ARGENTINA
It was not the only case. Another great selection, Argentina, he played a match with logo Renault. It is true that every law, made the trap and knew how to dodge the norm. In this case, The Albiceleste did not look his usual sports brand (The Coq Sportif) and instead he wore Adidas. further, Elastic not look the shield GRANDPA to avoid major problems. yes, it was an exhibition devoid of any officers.
COLOMBIA
The selection of Colombia It was a step further and wore T-shirts with advertising itself unabashedly in two friendlies faced him 1993 the selections U.S Y Chile. This time it was the brand of beer Bavaria which it was placed on the chest of Colombian footballers. Like is logic, again FIFA He sanctioned with fines corresponding to the Colombian Federation.
HOLLAND, GERMANY AND SPAIN
In more modern times there have been several national teams have flirted with mainstream advertising their shirts. ING Netherlands, Germany Mercedes and Volkswagen after first or even SEAT Spain with Iberdrola or. It looks at the moment most of their sponsors logos on T-shirts and workout clothes although it seems increasingly inevitable T-shirts with advertising who arrived years ago clubs will end by winning the elastic sacred national teams.