What online casinos sponsor soccer teams?
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Soccer is the king of sports in our country and it could be said that it is also the king of all of Europe.. During the last years, the relationship between football clubs and online casinos has been very close. In fact, in the year 2018, 19 of the 20 teams that were in the first division had agreements with bookmakers and the League itself also had a sponsorship with a company in the sector.
But nevertheless, and although online casinos have been sponsoring football for a long time, at the end of last year 2020, the regulation changed for Spain and football clubs had to break their relationship with their biggest sponsors. Then, Crisipo Benavidez explains the relationship of online casinos with football in the current scenario.
Online casinos and their relationship with football
LaLiga football has spent years benefiting from the sponsorship of bookmakers, and bookmakers have used football as their main expansion platform.
In the year 2018, 19 of the 20 First Division teams had an agreement with a betting company. only the Royal Society resisted partnering with one of them. In Second Division, the bookmakers were present in six teams, quite a lower number, also important. further, LaLiga itself had its official bookmaker: sports.
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The benefits of sponsorships
Soccer clubs, sportsbooks and casinos all benefited from this relationship. Gambling operators had a fantastic opportunity to give their businesses enormous visibility and bring them closer to an audience that interested them a lot.. And is that, as usual, clubs included their logos on their sports jerseys, so the bookmakers were always present every time a match was broadcast.
On the other hand, soccer teams also made huge profits. A global online gambling company was able to offer a good sum of money to a football team. Despite the fact that soccer is a sport that already moves a lot of money, it is also a sport that involves a lot of expenses. So, this type of sponsorship was a very interesting complement.
New regulation and main changes
Due to the new Rea Decreel that regulates advertising, sponsorship business ended. Football clubs, and other sports teams, they are already prohibited from receiving sponsorships from bookmakers. They also cannot display casino logos on their courts during matches..
Regarding the casinos, the restrictions are some more:
- They cannot use messages or promotional material in events, goods or services aimed at minors. They are also not allowed to use the trade name, the company name or brand image.
- They cannot sponsor sporting activities or events, or retransmissions of them.
- They cannot sponsor training centers or sports facilities.
- They cannot replace or supplement with their name that of a team or that of a sports competition that does not have to do with their sector.
- They cannot sponsor sports jerseys or equipment.
What will happen now?
Despite the restrictions, the solution is none other than reinventing yourself. On the one hand, football clubs must find other sponsors that benefit them and supplant the bookmakers. On the other hand, bookmakers should use their imagination and look for other areas where they can make themselves known and give visibility to their brand.
As a specialist writer, I can say that a good strategy will pay off, for both football clubs and bookmakers. further, both industries are capable of making great profits by looking for other alternatives, although they can no longer have a relationship between them.
Definitely, the new decree has failed to put a before and after to online casinos. In fact, that same year, the growth of the online gaming industry was quite remarkable. More and more players are interested in betting, know the best strategy to playr , have fun and have a good time. With or without football.